Study the DMV.
Having studied the DMV experience, I've come to view it as a compelling example of obligatory interaction. It operates on the premise that, 'I have what people need, and since there's no alternative, individuals are obligated to visit.'
The DMV teaches me what not to do – forced obligation; instead, I aspire to invite actively.
As I reflect on this, I wonder if my team operates similarly—out of obligation rather than active invitation. Recognizing these similarities has opened the door to transformative insights, guiding me toward the global marketing goal I'd call 'relatability.'
In the realm of marketing, I need to be worth connecting with.
Marketing is not just a message; it's an invitation to engage.
The word 'invitation' itself implies a sense of pursuit and vigor. I've learned that I must actively pursue and offer what I have, much like the relentless pursuit of love (the same type of love that drives a broke man to spend thousands of dollars on a rock to give to a partner).
This transition from obligation to invitation has taught me to rethink how I and my businesses operate. By infusing relatability into our interactions, we invite genuine engagement. I now recognize my worth and the value I bring, extending an open invitation for others to connect. It's not about perfection; it's about creating authentic, relatable engagement.
This topic was inspired by Marketing & Ministry: from Obligation to Invitation in 5 Steps (David Calavitta)